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What Is A Digital Marketing Strategy? 

  • Writer: Techmedi square
    Techmedi square
  • May 23, 2023
  • 2 min read



Introduction

A digital marketing strategy is part of a larger business plan that outlines how to reach its overarching business goals using digital channels.

A digital marketing strategy must be tailored toward specific company key performance indicators (KPIs). Core elements of creating a successful strategy include:

  • Digital channels.

  • Target audience and regions.

  • Core messaging components.

  • Budgets.

As part of a digital marketing strategy, specific channels are identified to target the company’s ideal customers and lead them toward conversion.

These channels can include (but are not limited to):

  • Search engines.

  • Social media platforms.

  • Email.

  • Websites.

  • Apps.

How To Create A Digital Marketing Strategy?

STEP 1

Identify Target Audience And Build Personas

What to consider when identifying a target persona:

  • Demographics

  • Behaviors

  • Interests

  • Pain Points

STEP 2

Conduct Competitor Landscape Analysis

Key components of competitor analysis:

  • What competitors are bidding on relevant keywords you'd like to target?

  • How are competitors messaging their target audience?

  • What channels are competitors advertising on?

  • How do competitors rank organically compared to you?

  • How much are competitors' monthly digital ad budgets?

STEP 3

Determine Necessary Digital Marketing Channels

  • Don't put all your eggs in one basket - Diversify the digital channels & meet your customers where they are.

  • Each channel should include its KPIs, as they all serve different purposes.

  • Identify a proper measurement platform like Google Analytics to measure marketing dollars & channels.

STEP 4

Create Content & Unique Value Proposition Plan

  • Create Content & Unique Value Proposition Plan

  • Plan your content for each channel.

  • Don't start from scratch. Create a consistent, reusable, and reworkable messaging framework for each channel.

  • Make sure your offering is unique & differentiated in the market.

STEP 5

Execute & Optimize Digital Marketing Strategy

  • Launch your digital marketing strategy.

  • Ensure your digital marketing strategy is ongoing, fluid, and based on performance & market shifts.

  • Continuously monitor & analyze campaigns for effectiveness. Include daily, weekly & monthly checkpoints in each channel.

  • Conduct monthly reports and quarterly business reviews (QBRS). Adjust/pivot strategy based on findings, if necessary.

 
 
 

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